Social Media Content Gathering
successful content is:
Visual
- Both videos and stills
- Get creative with boomerangs, selfie-videos, etc.
Timely
- Capture events, booths, staff, conferences, presentations, etc.
Cross Promoted
- Use an athlete’s phone and have them post
Authentic
- It doesn’t have to be perfect!
How do we get it?
- Before the presentation/event, ask athletes if they would like to show their support for clean sport or another topic on social media (theirs and/or ours.) Discuss content ideas and offer photos/quotes if they don’t want to do video.
- During the presentation/event, ask athletes to raise hand if they would like to be on USADA social media; connect with them afterwards
- Connect with lingering participants after presentation/event
- Before or after presentation, liaise with your contact to identify and connect with people who might want to participate
Quick Guidelines
Steadying Your Shots
Press or lock your arms at your sides to steady shots when interviewing another person.
Framing
Frame the subject in the center of the shot and leave about 5% headroom.
Lighting
Avoid excessive backlight.
Sound
For sound, ideally position the camera’s microphone 2-3 feet from the speaker(s).
Length
Try to keep all videos under 30 seconds max.
How do we share it?
athlete platform
Encourage athletes to share on their own social media platforms.
- Always better coming from athletes
- Ask to use their phone for recording/photos
tagging
- Tag @usantidoping on all platforms
- Tag @truesport on Twitter
- Tag @truesportusa on Instagram and Facebook
uploading
Upload all files to USADA Social Gmail Account
- Download Google Drive App – preserves content quality
- Email: usadasocial@gmail.com
- Password: USADA_social
On weekdays, email Dani (deurich@usada.org) and copy Averi (awalker@usada.org) when you have added new content to the Google Drive
On weekends, text Dani at (719) 248-4710 when you have added new content to the Google Drive
