A Study of Sport’s Role in Society
To better understand what Americans believe about the role and significance of sport in society and to assess their views on sport ethics and values, role models, and aspirations, in 2010 USADA commissioned a survey of nearly 9,000 Americans, representing the general population, coaches, athletes, and parents of athletes involved in Olympic-path sports and non-Olympic level sports (e.g. community-based, school-based, informal). The report finds:
Sport plays a major role in American life. More than three-fifths of U.S. adults, approximately 162 million people, claim some relationship to sport-related activities, including 25% who are actively engaged in sport as participants, parents of children in sport, coaches, or volunteers.
Sport offers many positive benefits to society, as the majority of adults agree that sport provides a source of fun and enjoyment (88%), can reduce youth crime and delinquency (84%), can teach valuable life lessons (80%), and can bring people together in ways that strengthen communities (76%). Three-fifths of adults agree that sport overall promotes positive values.