USADA's Game Plan 2029
What’s inside?
With Game Plan 2029, USADA presents a five-year strategic plan developed as our playbook for 2025 through 2029 that will enable us to continue to serve our goal of fair play, not just for the U.S., but for athletes around the world.
USADA has continued to strengthen its leadership across an array of anti-doping capabilities, including deterrence, investigations, and adjudication. Through legal and legislative efforts, we’ve held systems accountable that insist on perpetuating doping conspiracies and using athletes as pawns for financial gain.
We’ve also invested in scientific research and technology, including testing innovation designed to provide athletes with new and improved collection protocols and devices.
Upholding the Spirit of Sport
Mission
We champion athletes to achieve their dreams in a fair and healthy way and to inspire the world.
Core Values
We hold ourselves to the same high standards of excellence exhibited by athletes who fully embrace true sport.
- Lead with Courage
We boldly accept our duty and do what is necessary to protect clean athletes and the integrity of sport even when difficult or unpopular. - Promote Integrity
Ethics and honesty are the foundation for every decision and action. We preserve and enhance the value of sport through prevention, detection, deterrence, and seeking justice for athletes harmed by unfair practices. - Prioritize Trust and Teamwork
We are consistent, reliable, and unwavering in our commitment to a fair and transparent sport culture, fostering a community working in partnership to ensure a level playing field for all. - Inspire Respect and Responsibility
Cultivate passion for fairness, justice, and respect for one another and the rules of the game. Enthusiastically serve others and ourselves in a spirit of cooperation, collaboration, and accountability.
Game Plan 2029
Core Principles
We continually and consistently promote and advance the following core principles:
Advocacy & Leadership
We play a powerful role in supporting U.S. and international athletes in the effort to ensure the global anti-doping system is fair and effective.
Prevention
Foster a culture of clean and healthy competition within sport.
Science & Innovation
Be an independent, evidence-based, collaborative, and innovative leader in anti-doping detection and deterrence with a focus on research and technology.
Organizational Excellence
Employ the highest leadership standards and ethics while fostering a culture that energizes, inspires, and retains the top, diverse talent needed to best serve athletes.
Priority Goals & Strategies 2025 to 2029
Broadening Reach and Increasing Impact to Serve Athletes
GOAL 1
Athlete Advocacy and Justice Stand up for all athletes’ right to healthy, fair competition.
GOAL 2
LA28 and Other Major Games Excellence Take action to ensure athletes have access to a level playing field and the most athlete-centric clean sport protocols and processes at major elite competitions held in the United States.
GOAL 3
Service and System Excellence Pursue state-of-the-art technologies and leverage data, scientific principles, and industry best practices to best serve athletes, team members, and stakeholders with the highest quality, effectiveness, and efficiency.
