The United States Anti-Doping Agency (USADA) introduced a new logo today to better reflect its commitment to protect the rights of clean athletes and drug-free competition.
The red, white and blue coloring and the stars and stripes in the new mark symbolize USADA’s position as the independent, anti-doping agency for the United States Olympic and Paralympic Movement. The mark also represents USADA’s dedication to fair play, a fair process and a level playing field. The words “integrity, health, and sport” serve as a reminder of USADA’s mission – to preserve the well-being of Olympic Sport, the integrity of competition, and ensuring the health of athletes.
The new logo was developed by USADA and APEX Communications of Colorado Springs, Colo.
USADA is responsible for the testing and results management process for athletes in the U.S. Olympic and Paralympic Movement. USADA is equally dedicated to preserving the integrity of sport through research initiatives and educational programs.
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