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United States Anti-Doping Agency, Discovery Education Announce Third Annual True Sport Awards Program Encouraging Honesty, Respect, Teamwork and Healthy Lifestyles

September 19, 2011 

The United States Anti-Doping Agency (USADA), in partnership with Discovery Education, today announced the start of the third annual USADA True Sport Awards Program, and is now accepting program submissions from teachers, coaches, community leaders, students and school districts.

The USADA True Sport Awards program encourages these youth-influencer groups to propose and implement ideas and programs that motivate young people to lead safe, healthy and ethical lives, free from performance-enhancing drugs, using the life lessons learned through sport as its platform. The program provides entrants the chance to win program funding, support and prizes for their efforts in shaping positive beliefs and behaviors in their communities. Proposed programs are consistent with the values and lessons taught in USADA’s free educational curricula, 100% Me and That’s Dope, available for middle-school and high-school level students.

While the USADA True Sport Awards program has traditionally recognized program leaders including teachers, coaches and community leaders, this year’s program will also award one student and one school district entry. The format will allow for school districts around the country to compete for the recognition of being the first ever USADA True Sport School district.

Through the first two years of the program, which was recognized in 2010 as a Mom’s Choice Award® winner for online family-friendly resources, more than 2000 individuals across the country have participated, and 100 winning entries have been awarded.

USADA Curricula.

100% Me

Intended for those who teach, coach and/or influence young people in the middle school age range, USADA’s 100% Me curriculum focuses on ethics and decision-making themes for student, athletic programs and/or other instructional activities.  The curriculum helps educators promote values-based decision-making, find facts on nutrition and dietary supplements, and help students make the connection between body type and body image.

That’s Dope

Intended for those who teach, coach and/or influence young people in the high school age range, USADA’s That’s Dope curriculum focuses on teaching important ethics and anti-doping lessons.  With this powerful resource, educators, coaches, and others can teach students how to maximize energy and athletic performance safely and ethically, and get “the dope” about various products and substances from dietary supplements and energy drinks to anabolic steroids.

Both curricula are tied to national education standards, are implemented easily into classroom or other youth educational settings, offer self-assessment tools, teachers’ guides and student activity materials. To access the USADA middle and high school curricula, or to enter the USADA True Sport Awards program, please visit: usada.org/outreach/  or http://usadatruesport.discoveryeducation.com/Entries are due December 1, 2011.

For more information about products and services from Discovery Education, please visit www.discoveryeducation.com or call 800-323-9084.

USADA is the non-profit, independent and non-governmental entity responsible for the testing and results management process in the U.S. for athletes in the Olympic and Paralympic Movement, upholding the Olympic ideal of fair play, and representing the interests of athletes. USADA is dedicated to preserving the integrity of sport through research initiatives and educational programs. The agency manages a drug reference phone hotline and Global Drug Reference Online, conducts educational sessions with National Governing Bodies and their athletes, and proactively distributes a multitude of educational materials, such as curriculums, themed brochures and nutrition and dietary guides, easy-reference wallet cards for the prohibited substance list, periodic newsletters, and protocol and policy reference publications, all of which can be found at www.USADA.org.

About Discovery Education
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education.  Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement.  Already, more than half of all U.S. schools access Discovery Education digital services.  Explore the future of education at www.discoveryeducation.com.

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